Gabriel Walton's Blog

Many network marketers, newbie and experienced, have yet to experience banner advertising as one of their marketing strategies. Once a banner advertising campaign has been placed, most ask themselves what it should look like.

I took some figures from a recent banner advertising campaign to share with you and hope that they help you see what to expect. These are real numbers from a real campaign.

Campaign Type – CPA Banner

Status – Paused

Start Date – 8/20/2009

Clicks – 63

Impressions – 151,876

CTR – 0.041% (Click Through Rate)

CPM – $0.17 (Cost Per Thousand Impressions)

CPA – $0.41 (Cost Per Action/Click)

My Max Bid – $0.60

Daily Budget – $25.00

Total Cost – $25.99

Cost per Conversion – $25.99/6 leads = $4.33/lead

I ended up spending $25.99 on this campaign. As you can see I received 63 clicks on my banner advertisements. All said and done, I ended up with six leads which meant that I spent around $4.33 on each lead.

If you are trying to something new and want to know what banner advertising campaigns should look like, the previous numbers are a good representation of what to expect. While some banner advertising campaigns run with better or worse results, I hope that I have helped you understand a bit more what to expect when using banner advertising as one of your marketing strategies.

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